If it smells good, the customer will buy it. A conviction as old as mankind: if a cleaner smells fresh, the spring clean will be a success; if the body lotion smells delicate and flowery, it will ensure silky-soft skin.
The scent conveys the properties of the product. This is true all over the world. However, what smells fresh for one person feels heavy for another.
We know what your consumers want. Because we analyse the competitive environment in your target markets. Because we closely monitor the developments in our industry. And because we find out what the people in your target region really like.
Ask us questions. Hear our answers. Let’s work together to design a product whose fragrance delivers on what it promises.