& how we harness it
Creativity is like a good fragrance: a harmonious composition of different ingredients. A perfect mix of intuition and ability. A sophisticated interplay of art and science.
With us, creativity is no accident. We give it space and nourishment and appreciate the fruitful exchange with our customers. For fragrance concepts in line with the market that do not just meet your expectations, but exceed them.
FEATHERBED – THE NEW MULTISENSORIAL SENSUALITYTrends-EN
The new longing for touch. As social distancing remains the order of the day, our longing for physical contact and warmth grows. It is time for a new, multisensory sensuality says fragrance house Düllberg Konzentra – and provides the inspiration to satisfy our hunger for the touch of skin.
Feel the world – sensual mind moviesTrends-EN
Memories that mean the world. Souvenirs can narrate stories from the past – or conjure up visions of the future. Düllberg Konzentra’s new trend concept aims to do both simultaneously. “Feel the World” sparks sensual mind movies for all those who feel the lure of far-away places – even when travel is impossible.
Happy Eden – Moments of joy in the MetaverseTrends-EN
Everyone’s talking about the Metaverse, the ideal world in which biodiversity, diversity and creativity flourish. So can it also provide inspiration for sensual, fragrant moments of joy in real life? Happy Eden, a brand new trend concept by Düllberg Konzentra, aims to prove that it most certainly can.
Stop | Play – Back to the eightiesTrends-EN
Retro can be defined as creating something new that satisfies a yearning for the past. For summer 2022, the Hamburg fragrance house Düllberg Konzentra has come up with an idea that is set to strike a chord. The concept ‘Stop | Play’ takes today’s digital youngsters off on a journey back in time to the analogue Eighties.
Animalic – awaken the beast in you!Trends-EN
Don’t we all have an animal inside us? With the new concept “Animalic”, the Hamburg-based fragrance house Düllberg Konzentra has designed a range specifically aimed at men. The new fragrances are certain to fire up those hidden instincts we all have – and revitalise the post-lockdown market.
Alchemy – Bringing magic to the dayTrends-EN
The alchemists were an ambitious bunch, aiming to turn base metals into gold and silver or make a panacea that could heal any illness. Although they didn’t succeed, alchemy has never lost its great appeal and fascination. An aura of mystery cloaks the word – and, if Düllberg Konzentra has anything to do with it, will soon also surround consumers.
Future Mania – by Düllberg KonzentraTrends, Trends-EN
For a brief moment, just forget the present with all its uncertainties and questions, helplessness and that feeling of being tied down. Try to look a little further: imagine a carefree, vibrant future, where technology and nature boldly join forces, and where the senses ex- plode in a burst of pure joy. Welcome to Future Mania, the new trend concept by Düllberg Konzentra for Autumn/Winter 2021.
Treating yourself to a short break from everyday life can be balm for the soul. Some book an appointment at the hairdresser, the beauty salon or a barber shop, others enjoy a personal spa at home. Perfume house Düllberg Konzentra highlights some skincare concepts that help to set the scene for me time.
Eco Bling and Retro PopTrends-EN
Sustainability is a massive trend, and there are few areas where it hasn’t popped up, including marketing and product communication. Fragrance house Düllberg Konzentra shows how to approach the topic with humour and irony.
Women, you ought to be ashamed – NOT!Trends, Trends-EN
Today’s women are acknowledging their sexuality and lust more actively and boldly than ever. At the same time, sensuality has gained new facets and now encompasses all the five senses. We take a look at a wonderfully shameless target group.
The return of the forestTrends, Trends-EN
Forest bathing, forest events, magazines devoted to forests and a forest academy. You’ve probably guessed it: forests are hot property right now! But it’s not all about a trendy lifestyle: at the root of the new interest in woods lies deep-seated human needs – plus hard science that underscores the importance of the sense of smell.
The icy cold charm of the northTrends-EN
The Arctic, the region north of the polar circle, is an area of many facets. It’s a place where temperatures can drop as low as minus 70° C and winds blast across the vast expanses of tundra and polar deserts; where the winter nights are eternally dark and the days never end in sum- mer. But a new lifestyle trend? Let us explain…
The new colours of natureTrends-EN
Green like leaves and brown like mother earth’s soil – these are the colours most of us associate with “organic”. But does it have to be that way?
The hemp hypeTrends-EN
There’s a waft of the dangerous, the forbidden about this plant, and yet hemp is the ingredient that everyone’s talking about right now. So what’s the hype about? What does this plant have that others don’t?
The “Hygge” lifestyleTrends-EN
Hygge – there are few other words that manage to convey such a deep sense of conviviality and cosiness. Read on to find out more about the lifestyle that is no longer the sole preserve of those happy Scandinavians.
Naturalness – The new luxuryTrends-EN
A longing for natural ingredients, ethical luxury and sustainable consumption – these are the key trends on the beauty and fragrance market. It takes a special kind of expertise to preserve naturalness in these products.
Cuba: Viva la vida!Trends-EN
Cuba – an exotic dream destination, an island sparkling with energy and Caribbean verve. Just like this incomparable place, the latest fragrance compositions tell their very own stories.