Creativity is not a coincidence. Creativity needs space in which to develop. It needs nourishment to be kept alive. It needs exchange so that it leads to success.
We provide our perfumers with this space. Our marketing team supplies the nourishment in the form of data, trends and information that act as both an inspiration and a guide. We walk the path to success together with our customers: by means of permanent exchange in the creative process.
This way, ideas, strategies and visions arise, which we then implement in market-driven fragrance concepts. For fine fragrances, personal care and oral care, for home care and air care. Solutions that meet consumer needs. Fragrances that not only meet expectations, but exceed them.
If it smells good, the customer will buy it. A conviction as old as mankind: if a cleaner smells fresh, the spring clean will be a success; if the body lotion smells delicate and flowery, it will ensure silky-soft skin.
The scent conveys the properties of the product. This is true all over the world. However, what smells fresh for one person feels heavy for another.
We know what your consumers want. Because we analyse the competitive environment in your target markets. Because we closely monitor the developments in our industry. And because we find out what the people in your target region really like.
Ask us questions. Hear our answers. Let’s work together to design a product whose fragrance delivers on what it promises.
Happy Eden – Moments of joy in the Metaverse
Trends-ENTrendletter #15
Everyone’s talking about the Metaverse, the ideal world in which biodiversity, diversity and creativity flourish. So can it also provide inspiration for sensual, fragrant moments of joy in real life? Happy Eden, a brand new trend concept by Düllberg Konzentra, aims to prove that it most certainly can.
Stop | Play – Back to the eighties
Trends-ENTrendletter #14
Retro can be defined as creating something new that satisfies a yearning for the past. For summer 2022, the Hamburg fragrance house Düllberg Konzentra has come up with an idea that is set to strike a chord. The concept ‘Stop | Play’ takes today’s digital youngsters off on a journey back in time to the analogue Eighties.
Animalic – awaken the beast in you!
Trends-ENTrendletter #13
Don’t we all have an animal inside us? With the new concept “Animalic”, the Hamburg-based fragrance house Düllberg Konzentra has designed a range specifically aimed at men. The new fragrances are certain to fire up those hidden instincts we all have – and revitalise the post-lockdown market.
Alchemy – Bringing magic to the day
Trends-ENTrendletter #12
The alchemists were an ambitious bunch, aiming to turn base metals into gold and silver or make a panacea that could heal any illness. Although they didn’t succeed, alchemy has never lost its great appeal and fascination. An aura of mystery cloaks the word – and, if Düllberg Konzentra has anything to do with it, will soon also surround consumers.
Future Mania – by Düllberg Konzentra
Trends, Trends-ENTrendletter #11
For a brief moment, just forget the present with all its uncertainties and questions, helplessness and that feeling of being tied down. Try to look a little further: imagine a carefree, vibrant future, where technology and nature boldly join forces, and where the senses ex- plode in a burst of pure joy. Welcome to Future Mania, the new trend concept by Düllberg Konzentra for Autumn/Winter 2021.
Only Me
Trends-ENTrendletter #10
Treating yourself to a short break from everyday life can be balm for the soul. Some book an appointment at the hairdresser, the beauty salon or a barber shop, others enjoy a personal spa at home. Perfume house Düllberg Konzentra highlights some skincare concepts that help to set the scene for me time.
Eco Bling and Retro Pop
Trends-ENTrendletter #9
Sustainability is a massive trend, and there are few areas where it hasn’t popped up, including marketing and product communication. Fragrance house Düllberg Konzentra shows how to approach the topic with humour and irony.
Women, you ought to be ashamed – NOT!
Trends, Trends-ENTrendletter #8
Today’s women are acknowledging their sexuality and lust more actively and boldly than ever. At the same time, sensuality has gained new facets and now encompasses all the five senses. We take a look at a wonderfully shameless target group.
The return of the forest
Trends, Trends-ENTrendletter #7
Forest bathing, forest events, magazines devoted to forests and a forest academy. You’ve probably guessed it: forests are hot property right now! But it’s not all about a trendy lifestyle: at the root of the new interest in woods lies deep-seated human needs – plus hard science that underscores the importance of the sense of smell.
The icy cold charm of the north
Trends-ENTrendletter #6
The Arctic, the region north of the polar circle, is an area of many facets. It’s a place where temperatures can drop as low as minus 70° C and winds blast across the vast expanses of tundra and polar deserts; where the winter nights are eternally dark and the days never end in sum- mer. But a new lifestyle trend? Let us explain…
The new colours of nature
Trends-ENTrendletter #5
Green like leaves and brown like mother earth’s soil – these are the colours most of us associate with “organic”. But does it have to be that way?
The hemp hype
Trends-ENTrendletter #4
There’s a waft of the dangerous, the forbidden about this plant, and yet hemp is the ingredient that everyone’s talking about right now. So what’s the hype about? What does this plant have that others don’t?
The “Hygge” lifestyle
Trends-ENTrendletter #3
Hygge – there are few other words that manage to convey such a deep sense of conviviality and cosiness. Read on to find out more about the lifestyle that is no longer the sole preserve of those happy Scandinavians.
Naturalness – The new luxury
Trends-ENTrendletter #2
A longing for natural ingredients, ethical luxury and sustainable consumption – these are the key trends on the beauty and fragrance market. It takes a special kind of expertise to preserve naturalness in these products.
Cuba: Viva la vida!
Trends-ENTrendletter #1
Cuba – an exotic dream destination, an island sparkling with energy and Caribbean verve. Just like this incomparable place, the latest fragrance compositions tell their very own stories.