A good scent makes for good sales. The idea is as old as the human race itself: if the cleaner smells fresh, the spring clean will leave the home fresh; a body lotion with a delicate, floral fragrance is sure to leave skin feeling soft and silky.
The fragrance of a product communicates the product’s properties, that’s what people all over the world generally accept to be true. But what may smell fresh to one person can seem cloying to someone else. A perfume that evokes pure luxury for one person can be an affront to someone else’s nostrils.
We know what your consumers want because we analyse the competitive environment in your target markets; because we keep a close eye on developments in our own industry and because we find out what really pleases people in your target region.
Bring us your questions. Listen to our answers. Let us work side by side to develop a product that lives up to the promise of its fragrance.