Marketing
Concepts give rise to emotions
The aim of our marketing is to lend added value to our customers’ innovations with the help of product-specific scents. The scent of a product is one of the key factors for the consumer’s decision to purchase.The power of a cleaning agent, the gently nurturing lightness of a lotion or the penetration of an air freshener are just a few examples of ways in which the suitable choice of a perfume can convey a specific impression. Our experts will study your products carefully, and translate the desired conception into an appropriate scent formula.
We see it as important to discuss difficult issues with the customer in advance. Far-reaching stability tests through all the successive development steps ensure that the perfumes we create will blend into a unity with the customer’s product, not just in sensory but also in functional terms.
In a market characterised by its dynamism, knowledge of the end-customer’s requirements is a factor of increasing significance. Düllberg Konzentra’s global marketing and distribution network supplies us with all the information we need about market developments from all over the world. As a result we can assure our customers that we are closely acquainted with the competitive situation in their target markets, so that we can develop new perfumes based on specific local preferences. Our perfume creations can thus make a decisive contribution to differentiating our customers’ products from the products already on the market.
